UPI MARKETING, INC.


United Performance International Marketing, Incorporated (UPI MARKETING) is a leading sports licensing and marketing firm, established in 1994. Under the leadership of its founder and Chief Executive Officer, Gene Smith, UPI MARKETING continues to thrive with his active involvement in the company's daily operations.

UPI MARKETING is recognized for its long-standing partnerships with major sports organizations, including the NFL, NFLPA, MLB, MLBPA, NHL, NBA, NCAA, CLC, NASCAR, and MLS. We prioritize building and maintaining strong industry relationships, ensuring that our retail and promotional programs are strategically designed for success. Our commitment to delivering top-tier products and services drives positive outcomes for all parties involved.