United Performance International Marketing, Incorporated (“UPI MARKETING") is a fully integrated licensing and sports marketing company founded in 1994. The original founder, Gene Smith is still involved in the day-to-day operations in all aspects of the company. UPI MARKETING prides itself with the long-term relationships it has with NFL, NHL, MLB and NBA. In the marketplace, it applies the same focus to building long-term relationships in all that it does. Whether the programs are retail consumer driven or promotionally driven, UPI MARKETING’s focus remains on providing the best product and service for the opportunity at hand. In addition to the many retail programs established, it has conceptualized and produced a wide variety of programs ranging in size from single game venue premiums to national Olympic programs for McDonald's and Coca-Cola.

In the past decade, UPI MARKETING has also specialized in aligning leading licensed properties with numerous consumer products throughout the hardware, home improvement, lock smith, pet care and personalization industry. Today, UPI MARKETING is the lead Licensee establishing Officially Licensed NFL Fantasy Football branded products for the marketplace. With the endorsement of the NFL, UPI has worked to bring a consortium of Licensees together to build a program of licensed fantasy products for the 30 million fantasy fans across the county. UPI MARKETING coined the phrase; “Fantasy Is The New Reality.”




UPI MARKETING has innovated, designed and implemented hundreds of promotional and retail product throughout North America over the past two decades involving Licensing the NFL, MLB, NBA, NHL, NASCAR, IOC and HARLEY-DAVIDSON for dozens of clients including, but not limited to Coca-Cola, Duracell, Home Depot, Gilette, IBM, Kellogg's, Lowe's, McDonald's, Nestlé, Pet-Co and Wal-Mart. Many of these programs include a charitable element.

UPI MARKETING recently introduced it's most exciting products to date, the OFFICIAL FANTASY FOOTBALL Draft Board of the NFL, LACEUPS and the Replica Stanley Cup. Other products include TEAM KEYS (decorated key blanks featuring Licensed logos), Personalized Engraving Products (featuring Licensed logos that can be personalized for fashion, jewelry, pet & luggage ID-tags). UPI MARKETING is also the original home of THE DREAM CAPSULE (an interactive fashion accessory).