UPI MARKETING
United Performance International Marketing, Incorporated (“UPI MARKETING") is a fully integrated sports licensing and marketing company founded in 1994. The original founder, Chief Executive Officer - Gene Smith is still involved in day-to-day operations throughout the company. UPI MARKETING prides itself of our numerous long-term licensing relationships with the NFL, NFLPA, NHL, NHLPA, MLB, NBA, CLC, NASCAR and MLS. Throughout the marketplace, UPI applies focus to building long-term relationships throughout the entire industry. Whether our programs are retail and/or promotionally driven, UPI MARKETING’s focus remains on providing the best products and services for the opportunity at hand thereby creating a Win/Win for every entity involved.
UPI MARKETING has conceptualized and produced a wide variety of promotional programs ranging in size from single game venue premiums to National Olympic programs for McDonald's and Coca-Cola. In addition, UPI continues to develop and execute innovative retail programs throughout numerous established national distribution channels including but not limited to Amazon, Fanatics, Walmart, Home Depot, Lowes, Dick’s Sporting Goods, PETCO, Pet Smart, Canadian Tire and Shoppers Drug Mart.
In the past two decades, UPI MARKETING has specialized in aligning leading licensed properties with numerous consumer products throughout the hardware, home improvement, lock smith, pet care, personalization and trophy industries. Today, UPI MARKETING is also the leading NFL Licensee for Officially Licensed NFL Fantasy Football branded products for the marketplace including the Official Fantasy Football Draft Kit and Trophy of the NFL for the 60 million fantasy football fans across the country. UPI MARKETING’s newest coined phrase is: “Fantasy Is The New Reality.”
STAND OUT FROM THE CROWD
UPI MARKETING has innovated, designed and implemented hundreds of promotional and retail products throughout North America over the past two decades involving Licensing the NFL, NFLPA, MLB, NBA, NHL, NASCAR, IOC and HARLEY-DAVIDSON for dozens of clients including, but not limited to Buffalo Wild Wings, Coca-Cola, Duracell, Home Depot, Gilette, IBM, Kellogg's, Lowe's, McDonald's, Nestlé, PepsiCo, Pet-Co and Walmart. Many of these programs include a charitable element.
UPI MARKETING recently introduced it's most exciting products to date, the OFFICIAL FANTASY FOOTBALL Draft Board of the NFL, LACEUPS and the Replica Stanley Cup. Other products include TEAM KEYS (decorated key blanks featuring Licensed logos), Personalized Engraving Products (featuring Licensed logos that can be personalized for fashion, jewelry, pet & luggage ID-tags). UPI MARKETING is also the original home of THE DREAM CAPSULE (an interactive fashion accessory).
FEATURED PRODUCTS
FANTASY FOOTBALL
Be the first one of your friends to own the only
OFFICIALLY LICENSED NFL FANTASY FOOTBALL
TROPHY.
LACEUPS SHOELACES
Lace-up your shoes, skates or other gear with
UPI MARKETING Team LaceUps.
REPLICA STANLEY CUP
This Stanley Cup replica not only looks like the real thing,
but feels like the real thing standing at 24” tall.
TEAM KEYS & KEY CHAINS
NFL, NHL, MLB, NBA Team Keys designed by UPI Marketing are found nationwide at your local store.